Be Proud! Be Responsible! Memphis! changes the conversation about sex for teens. Instead of relying on what they hear from friends, they’re hearing from trained educators. In six years, Le Bonheur educators have taught more than 12,000 teens in community centers, churches and Shelby County schools. The two-week program empowers teens to develop a sense of pride, self-confidence and self-respect through sexual disease education, safe-sex practices and life skills-building activities. Thanks to Be Proud! Be Responsible! Memphis! and other efforts, the Shelby County teen birth rate is down 32 percent since 2010.