MEMPHIS, Tenn. – The Northcentral Electric Cooperative recently received recognition in the national 2020 Spotlight on Excellence Awards program, sponsored by the Council of Rural Electric Communicators (CREC) and the National Rural Electric Cooperative Association (NRECA). Northcentral received a Gold Award for involvement with Musicians for Le Bonheur. Northcentral’s media specialist, Justin Jaggers, organizes this project.
Musicians for Le Bonheur utilizes the talents of local musicians for an annual compilation album that goes to raise money for Le Bonheur Children’s Hospital. The musicians involved also perform for patients and their families at the hospital. Northcentral Electric Cooperative employees are also on hand to visit patients and hand out gift bags. These experiences led to a partnership with the Desoto County Career and Technical Center’s Digital Media Technology class to film and release Healing Music, a documentary chronicling these visits. Northcentral is proud to sponsor these efforts alongside The Grove Recording Studio and L. Nix Mastering.
The annual Spotlight on Excellence Awards program recognizes the best communication and marketing efforts by electric cooperatives and related organizations. Entrants competed with electric cooperatives of similar size in 16 categories. Electric cooperative communicators and marketing professionals submitted nearly 670 entries in the Spotlight on Excellence program. Faculty members from the University of Missouri – Columbia and University of South Carolina, as well as noted professionals in the fields of marketing, web design, digital communications and newspapers judged the event, which uses a finite scoring system to determine the winners.
The CREC was organized in 1982, and seeks to advance the recognition, education and professionalism of electric cooperative communicators and their affiliated organizations. This volunteer association works on behalf of more than 4,000 electric cooperative communicators across the United States.
About Le Bonheur Children’s Hospital
Le Bonheur Children’s Hospital in Memphis, Tenn., treats children each year through community programs, regional clinics and a 255 bed state-of-the-art hospital. Le Bonheur serves as a primary teaching affiliate for the University Tennessee Health Science Center and trains more than 350 pediatricians and specialists each year. Nationally recognized, Le Bonheur is ranked by U.S. News & World Report as a Best Children’s Hospital.